We researched into other artists music videos from our genre to gain an idea as to what kind of clothing style they follow. Our main concentration was on Josh Record as we feel it is important to keep a consistency to the style of the artist in their music videos. We also looked at Ed Sheeran as he is a very popular artist from our genre and therefore is a good example to look at.
Ed Sheeran
It is quite obvious that he has a certain style. The first thing to notice is how his hair is styled. The long 'messy' look is the hair style Ed Sheeran uses to contribute to his star image. Ed Sheeran only seems to appear in his videos as himself or a neutral character and therefore doesn't need to change his appearance according the songs narrative. He also seems to wear quite basic and casual clothing which is pretty much what he is seen wearing on posters, in magazines and at his live performances. This 'casual clothing' consists of jackets, hoodies, dark jeans and trainers. He doesn't appear to have any signature items such as a hat or a suit, and he doesn't seem to follow a particular colour scheme in his clothing. The main attribute of his image is his hair, being the stand out ginger colour and the style.
I like the simplicity of his costume in his videos as it's an image audiences can relate to, and isn't something ridiculous drawing attention away from the narrative and music.
Josh Record
Similar to Ed Sheeran, Josh Record tends to have a simplistic and casual costume in his music videos. He generally wears a t-shirt with an open buttoned shirt over the top, along with trousers/jeans and casual footwear such as plimpsoles or trainers (but not branded trainers). In his music video for 'Bones' he also wears a beenie hat. His colour scheme appears to be quite light, however in his music video for 'The War' he wears a dark shirt which could connote the negative moods and themes of the song.
(screenshot from 'Bones' by Josh Record)
(screenshot from 'Bones' by Josh Record)
(screenshot from 'The War' by Josh Record)
Josh Record has short hair along with substantial facial hair which I personally think suits his genre and songs. It is a naturalistic look and the facial hair makes him appear mature, which is beneficial as the meanings behind his songs are quite deep and therefore should be seen from a mature point of view.
This is an image I believe we should follow as we want to remain consistent with this particular artists music videos.
Actor
As we are setting our music video over a period of time (not just one day) it is important to have multiple costumes and appearances, which all must remain relevant and connote the ideas we want to.
The female protagonist
This character is a working class young female and therefore her costume must connote this. Towards the beginning of the narrative she is not as emotionally drained as towards the end. To portray this through costume we will have her wearing nicer and more presentable clothes than at the end.
Her first costume will be relatively simplistic and homely, such as a tank top with a cardigan over the top, some light skinny jeans and socks.
Above is an image depicting the type of cardigan and tank top combo
for the females first costume.
Her hair will be up and looking presentable. She will also have a few jewellery accessories such as a necklace, and a bracelet (along with a wedding ring which she will wear throughout the entirity of the video).
As negative themes start to take over the video and she becomes a bit stressed her original costume will be changed to dark jeans, and no accessories.
When she becomes emotionally drained towards the end she will be wearing trackies and a jumper with no accessories and her hair will be down and she will be wearing no makeup.
The male protagonist
This character is a solider who is the female protagonists husband. He will be dressed in army clothes to convey his his role a soldier. He may be dressed in something more casual at the start of the video just before the audience learn he's a solider going off to war. If we choose to run with this idea then his casual clothing must not be similar to that of the artists, to avoid confusion. His 'casual' clothing will consist of a dark jumper to connote the bad themes set to happen in the video, normal jeans and trainers/plimpsoles.
Will Burnham
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