Music Video Brief

Music videos are created to share and promote certain kinds of messages and/or the artist. So this can mean that music videos will provide information and entertainment to the audience allowing them to gain an active audience in hidden connotations in the music video such as using colours and props to connote messages to the audience, so for example if someone was wearing the colour red it could connote danger as red is symbolised as danger usually, or if someone is holding a dead flower it could connote someone is dying or dead.

Music videos are also used to promote the artist/band, this is very common in music videos and they do this throughout all genres. they do this by using many close ups of the artist/band to promote their image.

In our music video we will focus upon an entertaining and informative piece. So we will have a mixture between hidden codes to connote what is the underlying theme so for our song "The War" we may have like an underlying theme of war to make our audience think about what it can do to families but our main plan will be to entertain the audience. In our music video we may entertain the audience through a strong narrative maybe a relationship between two people could be shown and how war effects them. We have not yet finalised ideas for our music video but we are planning on making some strong narrative.

Dan Andrew