Digipak/advert initial ideas

We have chosen quite a niche artist and therefore we will use our digipak and advert to try and gain a larger audience. The fact Josh Record (our artist) is not a well known artist will affect certain decisions when creating the products. For example it would not be crucial to have an image of our artist taking up the majority of the front cover as audiences wont recognise him, meaning it wont encourage them to pick it up or give it a second look.
Instead we will use appealing images the audiences will be attracted to whilst still linking to the theme and genre.

 This is our first initial idea for a digipak cover.

As a British artist a good audience to try and attract is a British one. This is the purpose of the image of London. A further development on this idea could be to edit the image of London into a war related scenary to link to the track title. We might also like to move the text into the middle of the cover as it will stand out more. However if we done this the white text might not show up as well against the bright sky and so if we darkened to image, to fit the 'War' theme, then the text will stand out against it better. However as an initial idea the text at the bottom is suitable.

 

This is a brief example of a music magazine advertisement that would be used alongside the first digipak cover idea. More information is used that the digipak cover and we have included the record label's logo. The font of the information is more formal than the titles as it doesn't need to stand out as much and it needs to be completely readable.

This is our second idea for a digipak cover.

The name of the song is 'The War' and we have used an image that fits that theme. However at the same time the silhouette and sunset adds a calm domina to the cover which relates to the singer-songwritter genre. The white text stands out against the shaded area of the image and therefore will be noticed.

 

This is another idea for an advert. The music video and song are set in the winter

which relates to the winter setting in the image. Again just like in the other ideas, the white text stands out against the background making it easily readable and can communicate to the audience. 

The record label's logo can be found in the bottom left of the image as this is something that is vital to be included in the advert.

 

This is another idea for an advert. We made this one very simple because some of the most popular artists today have very simple album covers; therefore we thought making the advert simple, it would catch the eyes of more people. Also, all of our other ideas are quite complex and have photo backgrounds, so we wanted to have an idea that was different to the rest of the ideas we already have. The logo in the middle and the big text at the top makes it stand out, as they are bold and the colours are very simple, yet they work well with each other.

 

Will Burnham and Charlie Mower