In order to get ideas and opinions from people in our target audience, we conducted a questionnaire, where we asked them about their music taste, favourite videos, and how often they watch music videos etc.
The ages of the people we asked were from 16-29, which is the age range that we think would be the most suitable target audience for our video. We think this age group is the most suitable for our video because this age group is the most likely to watch music videos on either TV or on the internet, on sites like YouTube.
We asked a mix of males and females in order to get mixed opinions from both genders, as females tend to like different types of music videos to males.
The majority of people we asked had similar music taste, as a large quantity of them said that their favourite videos were pop videos, which usually cost a lot of money to make, and the final cut will show this. This means that we would have to make our video look quite expensive to attract a wider target audience, as they said that these are the videos that they prefer to watch. However, the majority of the people we asked also said that they sometimes watch videos that are not from their preferred genre.
The results on the questionnaire show that on average, the younger the person, the more music videos they watch per week.
The first person we asked was a 29 year old male. His three favourite music videos were Gangnam Style by Psy, Give You Hell by The All-American Rejects and Mr Brightside by The Killers. He likes these songs because he believes that the videos are funny and he likes the artists, however he does watch music videos from several other genres. He claims to watch music videos about 1-5 times per week, and he prefers music videos that have narratives rather than performances.
The second person we asked was a 17 year old female. Her three favourite music videos were Given Up Giving Up by Lilygreen & Maguire, Busy by Olly Murs and Need You 100% by Duke Dumont. She likes them because she thinks the narratives are good. Her favourite genres are pop/ singer/songwriter/ soundtracks, however she also watches a lot of other videos from different genres. She watches around 11-20 music videos each week and she prefers videos with performances in them.
The third person we asked was again a 17 year old female. Her three favourite music videos are Heart Skips A Beat by Olly Murs, Troublemaker by Olly Murs and La La La by Naughty Boy ft. Sam Smith. She likes them because she likes the songs in general. Her favourite genre is pop and she tends to not listen to songs from other genres because she doesn't think that she will like them. She listens to 21+ songs per week, and she likes videos with both a narrative and performance shots.
The fourth person we asked was a 17 year old male. His three favourite music videos are Thriller by Michael Jackson, Saturday Night Fever by The Bee Gees and You're Beautiful by James Blunt, however he said his favourite genre is rock, even though none of his three favourite videos are in this genre, but she likes these videos because he thinks the songs are good. Apart from his three favourites, he doesn't like watching videos that are not rock songs, as he think they are boring. He watches around 6-10 music videos per week and he likes videos with a narrative and some performance in there.
The fifth person we asked was an 18 year old female. She said that her three favourite videos are Roar by Katy Perry, Mirrors by Justin Timberlake and Give Me Love by Ed Sheeran, and her favourite genre is pop, however she does like watching videos from other genres occasionally. She watches about 1-5 music videos per week which isn't very much for somebody of a similar age compared to the rest of the people we asked, and she prefers music videos with more performance than narratives.
The sixth person we asked was a 16 year old male. His three favourite music videos are Talk Dirty To Me by Jason DeRulo, Power by Kanye West and Real Slim Shady by Eminem. His favourite genres are rap/ hip-hop but he does watch videos from other genres. He watches 21+ videos per week, and he likes videos with both performance and a narrative as he believes that if a video has one but not the other, it is boring.
The seventh person we asked was a 20 year old female. Her three favourite music videos were American Idiot by Green Day, 21 Guns by Green Day and The Swarm by You Me At Six. Her favourite music genre is rock, however she sometimes enjoys watching videos from other genres. She watches about 1-5 music videos per week and she likes videos which are mainly narrative based as she likes trying to figure out storylines from music videos.
The eighth and last person we asked was a 21 year old female. Her three favourite music videos are Turn Me On by David Guetta ft. Chris Brown, Next To You by Justin Bieber ft. Chris Brown and As Long As You Love Me by Justin Bieber. Her favourite music genre is pop, yet she often watches videos of other genres. She watches videos on average 1-5 times per week, and she prefers videos with a narrative and she thinks without narratives, music videos are boring.
Charlie Mower
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