Final advert idea

We looked through all of our suggestions for our advert ideas, and we had to pick one that we wanted to use for our final grade.

The advert that we have decided to use for our final grade is the one pictured below.

 

 

We have decided to pick this advert to use for our final grade because we thought that the simplicity of it is very appealing to the eye and would be effective at attracting our an audience for our song.

 

We preferred the simple look rather than an advert with a photographic picture as we researched the most popular artists in our chosen genre and we looked at all of their album covers and adverts. We found that the majority of their album covers and adverts are very simple and contain plain images like the one in our advert, and there are not many proper pictures used.

 

Also what we found when doing research on similar artists album covers and adverts, with the exception of a couple of covers, most of them only use two or three colours, which is very simple yet it looks very appealing. We have decided to do this also because we believe that not many colours looks more professional than having lots of colours on the cover. We chose black and white as they are completely opposite shades yet they are often used together on a lot of things and they work very well together. Also, we saw the album cover of '+' by Ed Sheeran, where he used the combination of orange and white, and we don't think that having white, and a bright colour works well, whereas black and white do.

 

We chose not to have an image of our artist on the advert because we thought that on some adverts that we have seen in our research, that the pictures of the artist make the cover look tacky and un-professional, therefore we chose to use a simple image of the top of a guitar, as guitars are often seen as iconography for Josh Record as they are used in his videos and in a lot of his pictures.

 

Charlie Mower

 

 

Location Scouting

In order for our music video to look the best it possibly can, we have to find and take pictures of locations that we believe would be suitable for our video.

 

We have already decided that we want our video to be shot in a rural location, for example a forest or a field in the countryside, but we had not decided where want wanted to film it specifically.

 

In order to find a good place that would be appropriate for our video, we went location scouting in villages around Chelmsford. The two villages we went to were Great Waltham and Ford End, as these two villages are sub-urban areas and have lots of photogenic shooting locations, which is what we want for our music video.

 

We took several pictures from both locations in order to help us decide what village to film our video in for our artist shots we needed to find fields that would work for when our artist will be singing, these were what we found:



 

 

Charlie Mower, Dan Andrew and Will Burnham

Questionnaire results analysis

In order to get ideas and opinions from people in our target audience, we conducted a questionnaire, where we asked them about their music taste, favourite videos, and how often they watch music videos etc.

The ages of the people we asked were from 16-29, which is the age range that we think would be the most suitable target audience for our video. We think this age group is the most suitable for our video because this age group is the most likely to watch music videos on either TV or on the internet, on sites like YouTube.

We asked a mix of males and females in order to get mixed opinions from both genders, as females tend to like different types of music videos to males.

The majority of people we asked had similar music taste, as a large quantity of them said that their favourite videos were pop videos, which usually cost a lot of money to make, and the final cut will show this. This means that we would have to make our video look quite expensive to attract a wider target audience, as they said that these are the videos that they prefer to watch. However, the majority of the people we asked also said that they sometimes watch videos that are not from their preferred genre.

The results on the questionnaire show that on average, the younger the person, the more music videos they watch per week.

The first person we asked was a 29 year old male. His three favourite music videos were Gangnam Style by Psy, Give You Hell by The All-American Rejects and Mr Brightside by The Killers. He likes these songs because he believes that the videos are funny and he likes the artists, however he does watch music videos from several other genres. He claims to watch music videos about 1-5 times per week, and he prefers music videos that have narratives rather than performances.

The second person we asked was a 17 year old female. Her three favourite music videos were Given Up Giving Up by Lilygreen & Maguire, Busy by Olly Murs and Need You 100% by Duke Dumont. She likes them because she thinks the narratives are good. Her favourite genres are pop/ singer/songwriter/ soundtracks, however she also watches a lot of other videos from different genres. She watches around 11-20 music videos each week and she prefers videos with performances in them.

The third person we asked was again a 17 year old female. Her three favourite music videos are Heart Skips A Beat by Olly Murs, Troublemaker by Olly Murs and La La La by Naughty Boy ft. Sam Smith. She likes them because she likes the songs in general. Her favourite genre is pop and she tends to not listen to  songs from other genres because she doesn't think that she will like them. She listens to 21+ songs per week, and she likes videos with both a narrative and performance shots.

The fourth person we asked was a 17 year old male. His three favourite music videos are Thriller by Michael Jackson, Saturday Night Fever by The Bee Gees and You're Beautiful by James Blunt, however he said his favourite genre is rock, even though none of his three favourite videos are in this genre, but she likes these videos because he thinks the songs are good. Apart from his three favourites, he doesn't like watching videos that are not rock songs, as he think they are boring. He watches around 6-10 music videos per week and he likes videos with a narrative and some performance in there.

The fifth person we asked was an 18 year old female. She said that her three favourite videos are Roar by Katy Perry, Mirrors by Justin Timberlake and Give Me Love by Ed Sheeran, and her favourite genre is pop, however she does like watching videos from other genres occasionally.  She watches about 1-5 music videos per week which isn't very much for somebody of a similar age compared to the rest of the people we asked, and she prefers music videos with more performance than narratives.

The sixth person we asked was a 16 year old male. His three favourite music videos are Talk Dirty To Me by Jason DeRulo, Power by Kanye West and Real Slim Shady by Eminem. His favourite genres are rap/ hip-hop but he does watch videos from other genres. He watches 21+ videos per week, and he likes videos with both performance and a narrative as he believes that if a video has one but not the other, it is boring.

The seventh person we asked was a 20 year old female. Her three favourite music videos were American Idiot by Green Day, 21 Guns by Green Day and The Swarm by You Me At Six. Her favourite music genre is rock, however she sometimes enjoys watching videos from other genres. She watches about 1-5 music videos per week and she likes videos which are mainly narrative based as she likes trying to figure out storylines from music videos.

The eighth and last person we asked was a 21 year old female. Her three favourite music videos are Turn Me On by David Guetta ft. Chris Brown, Next To You by Justin Bieber ft. Chris Brown and As Long As You Love Me by Justin Bieber. Her favourite music genre is pop, yet she often watches videos of other genres. She watches videos on average 1-5 times per week, and she prefers videos with a narrative and she thinks without narratives, music videos are boring.





Charlie Mower