Questionnaire

In order to find a suitable and appropriate target audience for our music video, we handed out a questionnaire to a number of people from different backgrounds, with different personalities and with different ages. This should enable us to see what type of people would be interested in our music video and how we could make sure to attract them through the video itself.

Questionnaire #1

Age: 29

Gender: Male

What are your favourite three music videos?

Psy - Gangnam Style
The All-American Rejects - Give You Hell
The Killers - Mr Brightside

What would you say is your favourite music genre?

Alternative

What is it about these music videos that compel you to watch them?

"The videos are funny, I like the artists"

Do you watch any music videos from other genres to the one above?

Yes

How many times per week do you watch music videos?

None       1-5         6-10        11-20        21+


Do you prefer music videos that have narrative, performance or both?

Narrative                                    Performance                                  Both

Questionnaire #2

Age: 17

Gender: Female

What are your favourite three music videos?

Lilygreen + Maguire - Given Up Giving Up
Olly Murs - Busy
Duke Dumont - Need U 100%

What would you say is your favourite music genre?

 Pop/ singer/songwriter/ sound track

What is it about these music videos that compel you to watch them?

"I like the narratives of them"

Do you watch any music videos from other genres to the one above?

Yes - most

How many times per week do you watch music videos?


None         1-5         6-10         11-20         21+
Do you prefer music videos that have narrative, performance or both?

Narrative                                     Performance                                  Both

Questionnaire #3

Age: 17

Gender: Female

What are your favourite three music videos?

Olly Murs - Heart Skips A Beat
Naughty Boy ft. Sam Smith - La La La
Olly Murs - Troublemaker

What would you say is your favourite music genre?

Pop

What is it about these music videos that compel you to watch them?

N/A

Do you watch any music videos from other genres to the one above?

No

How many times per week do you watch music videos?

None         1-5          6-10          11-20          21+

Do you prefer music videos that have narrative, performance or both?

Narrative                                    Performance                                    Both

Questionnaire #4

Age: 17

Gender: Male

What are your favourite three music videos?

Michael Jackson - Thriller
Bee Gees - Saturday Night Fever
James Blunt - You're Beautiful

What would you say is your favourite music genre?

 Rock

What is it about these music videos that compel you to watch them?

N/A

Do you watch any music videos from other genres to the one above?

Not usually

How many times per week do you watch music videos?


None          1-5          6-10          11-20          21+

Do you prefer music videos that have narrative, performance or both?

Narrative                                     Performance                                 Both

Questionnaire #5

Age: 18

Gender: Female

What are your three favourite music videos?

Katy Perry - Roar
Ed Sheeran - Give Me Love
Justin Timberlake - Mirrors

What would you say is your favourite music genre?

Pop

What is it about these videos that compel you to watch them?

"The songs themselves are very good, so I am interested in the video"

Do you watch any music videos from others genres to the one above?

Yes

How many times per week do you watch music videos?

None          1-5          6-10          11-20          21+

Do you prefer music videos that have narrative, performance or both?

Narrative                                   Performance                                   Both

Questionnaire #6

Age: 16

Gender: Male

What are your three favourite music videos?

Jason Derulo - Talk Dirty To Me
Kanye West - Power
Eminem - Real Slim Shady

What would you say is your favourite music genre?

Rap/Hip-hop

What is it about these videos that compel you to watch them?

"The Eminem ones makes me laugh and I am a big fan of all three artists, so I will watch their videos"

Do you watch any music videos from others genres to the one above?

Yes

How many times per week do you watch music videos?


None          1-5          6-10          11-20          21+

Do you prefer music videos that have narrative, performance or both?

Narrative     
                                                            Performance                                  Both
Questionnaire #7

Age: 20

Gender: Female

What are your three favourite music videos?

Green Day - American Idiot
Green Day - 21 Guns
You Me At Six - The Swarm

What would you say is your favourite music genre?

Rock

What is it about these videos that compel you to watch them?

"I really like rock songs, especially these three, and the videos all tempt me because I like the songs"

Do you watch any music videos from others genres to the one above?

Yes

How many times per week do you watch music videos?


None          1-5          6-10          11-20          21+

Do you prefer music videos that have narrative, performance or both?

Narrative                                    Performance                                 Both

Questionnaire #8

Age: 21

Gender: Female

What are your three favourite music videos?

David Guetta ft. Nicki Minaj - Turn Me On
Chris Brown ft. Justin Bieber -  Next To You
Justin Bieber - As Long As You Love Me

What would you say is your favourite music genre?

Pop

What is it about these videos that compel you to watch them?

"The narratives on these videos are really good and I love the songs"

Do you watch any music videos from others genres to the one above?

Yes

How many times per week do you watch music videos?

None          1-5          6-10          11-20          21+

Do you prefer music videos that have narrative, performance or both?

Narrative                                      Performance                                 Both




Charlie Mower